Saturday, December 13, 2008

The Next Generation Websites

I remember saying, a good few years ago, that the internet would end up like electricity. It would just be piped into every home and business and we wouldn't be using the 'Internet' as such.

It would be just part of every appliance we use in our every day life. Your fridge and microwave would be seamlessly web enabled. Most people who I said that to gave me that strange look that suggested that I lived on another planet.

Well perhaps I wasn't as mad as they thought. I read today an article about Web v3.0.

You may already be conversant with the term Web v2.0. If you haven't heard it then you are certain to have used it. It's the label given to the development of the internet that gave us interactivity - Facebook, Myspace, Wikipedia, YouTube and ecademy. Web v2.0 is that ability to interact with others online and influence through commenting and reviewing.

That was a major step forward in our use of the internet which had previously been simply an information and research tool to view only.

Now Web v3.0 is on it's way. It is the seamless integration of web services and information with every other means of communication and device.

One of the examples went as follows:

A business contact has just rolled into town and called you his mobile phone to tell you he's stopping overnight in a local hotel and is suggesting that you might want to meet up over dinner.

The call from the mobile is already logged through GPS so you know which hotel he's in. A couple of presses on the touch screen of your phone gives a list of nearby restaurants. A further click on your restaurant choice offers menu selections and available booking times. Once booked your car satnav receives the location and route in readiness. Meanwhile your friend gets the same but as walking directions for his mobile phone.

At the same time your fridge has just texted you to let you know that you are low on semi skimmed milk and then offers a new recipe that you might like with a list of ingredients - all of which can be added to your regular on-line supermarket order, due for delivery tomorrow, with one click.

A step too far into the future? It may not be.

Technology such as this relies upon integration of information systems. Currently that information resides on PC's and servers. We have already seen the first wave of internet based systems such as Google docs - the online Microsoft Office look-a-like and more on-line applications that are no longer reliant upon a specific PC or server are just around the corner.

I watched James May's 20th Century program the other night and he told the story of the guy who took us from a multitude of electricity power stations, each with its own voltage and wall plug configuration, to the unified national grid system.

That allowed us to have 'electricity enabled' devices such as vacuum cleaners, plug in electric fires and eventually the TV.

That was electricity's Web v3.0.

Enjoy your 20th century PC - I'm not sure it will be around for much longer!

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1 comment:

craigklein said...

Great article!

An online CRM can be the crucial step in allowing your business to go virtual.