A report in eMarketer confidently predicts an increase in internet sales of about 4% in the US. Now that's not much but against high street drops of up to 10% it seems like good news to me.
Additionally a survey by ATG also in the US at the back end of last year, in the midst of the downturn, showed that purchasers would be turning to the internet to both research their requirements and actually buy where appropriate more than ever before. One of the triggers, along with price, for a purchase was no cost delivery.
So what should we take from this?
Well, there is no doubt now that EVERY business should be represented on the internet. But more than that, it needs to show your business in a professional and trustworthy way otherwise those potential customers will just head straight back to the search listings to find someone else. We know they are spending, and making purchasing decisions, via the internet - you need to make sure your are getting your fair share of those sales.
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Alloy CRM is a Sales & Marketing Strategy consultancy that helps businesses find new ways of increasing Sales, Revenue and Profit.
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