On a recent web marketing course I was running, one of the delegates said ".. so my home page is a bit like the reception area of my bricks & mortar business?"
Well yes, he's probably right.
Those visitors who arrive on your website after seeing your domain name in your adverts, on your business card or on your van, will most certainly land on your home page. You then have just a few seconds to create the right impression - exactly as you would when someone walked into your main reception.
Things get complicated from then on.... Not everyone will land on your home page.
Some will go straight to one of your sub pages that have been suggested by Google, or one of the other search engines, as relevant to their search phrase. They don't know (or care for that matter) that the page they've been sent to isn't your pristine, smart reception home page.
But they will certainly treat it as such! That means you have some hard work to do!
Every page on your site needs to stand up as a viable and professional reception page otherwise you'll fall at the first hurdle and they will look elsewhere.
Get looking at your web pages in isolation and see how they stack up.
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