Thursday, October 29, 2009

Is the 'Home' page of your website of any value?

Is the 'Home' page of your website of any value?

The way in which all the main search engines, such as Google, work is that they find your home page, follow it's navigation links and discover all the other pages that make up the site.

If you've been doing your Search Engine Optimisation (SEO) correctly, each of those pages will be targeting a tightly focused small number of keywords or phrases. The purpose is to help Google understand EXACTLY what that page is about so that it can effectively determine when to show that page in the organic , or natural, listing as a good potential page for the searcher to view.

This shows that Google indexes pages rather than sites as a whole. Your Home page probably isn't sufficiently keyword focused to be shown in most listings as a response to a search query. This leads to some SEO experts to say that the Home page is of little value.

I beg to differ.

1. Unless you are a totally internet based business relying upon the search engine rankings to gain site visitors you will be using your domain name -, which is effectively your Home page - on your business card, flyers, brochures, newspaper adverts, on your van and anywhere else you can legally find to display it.

2. If someone hears about your business they might just type in your company name. That could well produce your home page at the top of the search engine listings because it probably isn't product or service targeted.

So your Home page is absolutely vital. It's your office reception. Most bricks and mortar businesses spend a great deal on making their reception area feel warm, inviting and confidence building so that you might feel happier doing business with them.

Make sure your Home page creates a great impression and easily directs visitors to the part of the site they are looking for.

But in reality, every page on your site is a 'reception'. If that's the first page they go to on your site then it's really got to do the same job as the Home page, but do it's sales job as well. That's going to be tough to get right.

Is it any wonder that making profit from your website can be so tough?

If you need help with your site to make it profitable my Wesite Profit Program might be your answer.

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