I received a great testimonial from a grateful client today:
" I saw a prospect in November it came to nothing.
He was nosing at my website as it's the new tax year etc. He saw the video and was very impressed and has just signed up. A significant annual fee!
Many thanks :-) :-) "
That was from Simon Clarke, a partner at Great Yarmouth Accountants, HW Chartered Accountants.
What did I do to make it happen? I produced this short business video for HW Accountants just a few weeks ago and Simon uploaded it to his web page just last week.
I always look for ways to maximise the use of the Internet to increase leads, sales and profits. It has been my strong opinion for some time that the use of video on websites help build trust and confidence. This just proves it!
If you do the Return on Investment sums I should think that it comes out pretty well!
Need a video like that on your site? Call me at Alloy CRM and have a look at some other interesting video on my Alloy CRM video channel at You Tube.
Showing posts with label youtube. Show all posts
Showing posts with label youtube. Show all posts
Tuesday, June 2, 2009
Friday, April 17, 2009
Tips for using video to gain customers
It's reasonably well accepted that having a video on your site can be good for buyer confidence, good for sales and if hosted correctly, good for SEO too.
But there's some things you must do to ensure that you get maximum benefit.
Let's start with the video its self:
Don't make it too long
Boredom thresholds are low. Our exposure to modern day 'bite sized' TV programming and short, snappy adverts that are mini stories in their own right means we are intolerant of anything that labours a point. A front page video snippet shouldn't be more than a minute or so long. If longer is required, create a short 'taster' for the front page and a link to the full version further into the site.
Make it have a purpose
Just like the headlines and content of your site, your video should be focused on drawing in your visitor by providing useful and interesting content. If it's to gain your visitors confidence then tell them how you've successfully helped others for example.
Make it interesting, amazing or funny
A difficult one this as it won't always come off. But if you can do it you have the chance of it going viral - a link to your video forwarded on to loads of other people with the obvious business benefits that it would bring.
Where you host you video is important too:
Hosting on your servers
Not always the best option. However, if you have long videos or you want better quality it might be the right way to go.
Hosting on Video Sites
External hosting avoids the possibility of racking up bandwidth charges if its popular. The biggest bonus is that your video might be seen by more people and gain you extra business. There's a load to choose from with YouTube the most popular and well known. Google videos no longer accepts new uploads presumably because of their YouTube purchase.
How you setup the video on the hosting is really important as the whole point of the exercise is to attract visitors to your site:
Choosing a user name
Just like themeing for your website, the user name you choose ought to be keyword based to help with SEO
Setting up the description
You always have the option to write a short description which will show up next to your video (or at least the first few lines) Kick this off with your web address. Start it with http:// and it will automatically be a clickable hyperlink, so if they like what they see, you are only a click away.
Also include, in the description, your keywords and phrases that match your target. Include them in the tags too. That will help push your video up the listings when someone does an appropriate search.
Start a Channel
This is a customisable area to showcase your videos with its own description and profile that can include all your SEO friendly keywords. The channel also shows your favorite videos and those people who are following you. So just like any other Social Media exercise you should find ways to increase your following.
If you need help with getting effective video onto your website contact me at Alloy CRM.
But there's some things you must do to ensure that you get maximum benefit.
Let's start with the video its self:
Don't make it too long
Boredom thresholds are low. Our exposure to modern day 'bite sized' TV programming and short, snappy adverts that are mini stories in their own right means we are intolerant of anything that labours a point. A front page video snippet shouldn't be more than a minute or so long. If longer is required, create a short 'taster' for the front page and a link to the full version further into the site.
Make it have a purpose
Just like the headlines and content of your site, your video should be focused on drawing in your visitor by providing useful and interesting content. If it's to gain your visitors confidence then tell them how you've successfully helped others for example.
Make it interesting, amazing or funny
A difficult one this as it won't always come off. But if you can do it you have the chance of it going viral - a link to your video forwarded on to loads of other people with the obvious business benefits that it would bring.
Where you host you video is important too:
Hosting on your servers
Not always the best option. However, if you have long videos or you want better quality it might be the right way to go.
Hosting on Video Sites
External hosting avoids the possibility of racking up bandwidth charges if its popular. The biggest bonus is that your video might be seen by more people and gain you extra business. There's a load to choose from with YouTube the most popular and well known. Google videos no longer accepts new uploads presumably because of their YouTube purchase.
How you setup the video on the hosting is really important as the whole point of the exercise is to attract visitors to your site:
Choosing a user name
Just like themeing for your website, the user name you choose ought to be keyword based to help with SEO
Setting up the description
You always have the option to write a short description which will show up next to your video (or at least the first few lines) Kick this off with your web address. Start it with http:// and it will automatically be a clickable hyperlink, so if they like what they see, you are only a click away.
Also include, in the description, your keywords and phrases that match your target. Include them in the tags too. That will help push your video up the listings when someone does an appropriate search.
Start a Channel
This is a customisable area to showcase your videos with its own description and profile that can include all your SEO friendly keywords. The channel also shows your favorite videos and those people who are following you. So just like any other Social Media exercise you should find ways to increase your following.
If you need help with getting effective video onto your website contact me at Alloy CRM.
Saturday, December 13, 2008
The Next Generation Websites
I remember saying, a good few years ago, that the internet would end up like electricity. It would just be piped into every home and business and we wouldn't be using the 'Internet' as such.
It would be just part of every appliance we use in our every day life. Your fridge and microwave would be seamlessly web enabled. Most people who I said that to gave me that strange look that suggested that I lived on another planet.
Well perhaps I wasn't as mad as they thought. I read today an article about Web v3.0.
You may already be conversant with the term Web v2.0. If you haven't heard it then you are certain to have used it. It's the label given to the development of the internet that gave us interactivity - Facebook, Myspace, Wikipedia, YouTube and ecademy. Web v2.0 is that ability to interact with others online and influence through commenting and reviewing.
That was a major step forward in our use of the internet which had previously been simply an information and research tool to view only.
Now Web v3.0 is on it's way. It is the seamless integration of web services and information with every other means of communication and device.
One of the examples went as follows:
A business contact has just rolled into town and called you his mobile phone to tell you he's stopping overnight in a local hotel and is suggesting that you might want to meet up over dinner.
The call from the mobile is already logged through GPS so you know which hotel he's in. A couple of presses on the touch screen of your phone gives a list of nearby restaurants. A further click on your restaurant choice offers menu selections and available booking times. Once booked your car satnav receives the location and route in readiness. Meanwhile your friend gets the same but as walking directions for his mobile phone.
At the same time your fridge has just texted you to let you know that you are low on semi skimmed milk and then offers a new recipe that you might like with a list of ingredients - all of which can be added to your regular on-line supermarket order, due for delivery tomorrow, with one click.
A step too far into the future? It may not be.
Technology such as this relies upon integration of information systems. Currently that information resides on PC's and servers. We have already seen the first wave of internet based systems such as Google docs - the online Microsoft Office look-a-like and more on-line applications that are no longer reliant upon a specific PC or server are just around the corner.
I watched James May's 20th Century program the other night and he told the story of the guy who took us from a multitude of electricity power stations, each with its own voltage and wall plug configuration, to the unified national grid system.
That allowed us to have 'electricity enabled' devices such as vacuum cleaners, plug in electric fires and eventually the TV.
That was electricity's Web v3.0.
Enjoy your 20th century PC - I'm not sure it will be around for much longer!
If you need any help and advice on your bussiness use of the web Alloy CRM offers website profit programs to ensure you achieve Return on Investment
It would be just part of every appliance we use in our every day life. Your fridge and microwave would be seamlessly web enabled. Most people who I said that to gave me that strange look that suggested that I lived on another planet.
Well perhaps I wasn't as mad as they thought. I read today an article about Web v3.0.
You may already be conversant with the term Web v2.0. If you haven't heard it then you are certain to have used it. It's the label given to the development of the internet that gave us interactivity - Facebook, Myspace, Wikipedia, YouTube and ecademy. Web v2.0 is that ability to interact with others online and influence through commenting and reviewing.
That was a major step forward in our use of the internet which had previously been simply an information and research tool to view only.
Now Web v3.0 is on it's way. It is the seamless integration of web services and information with every other means of communication and device.
One of the examples went as follows:
A business contact has just rolled into town and called you his mobile phone to tell you he's stopping overnight in a local hotel and is suggesting that you might want to meet up over dinner.
The call from the mobile is already logged through GPS so you know which hotel he's in. A couple of presses on the touch screen of your phone gives a list of nearby restaurants. A further click on your restaurant choice offers menu selections and available booking times. Once booked your car satnav receives the location and route in readiness. Meanwhile your friend gets the same but as walking directions for his mobile phone.
At the same time your fridge has just texted you to let you know that you are low on semi skimmed milk and then offers a new recipe that you might like with a list of ingredients - all of which can be added to your regular on-line supermarket order, due for delivery tomorrow, with one click.
A step too far into the future? It may not be.
Technology such as this relies upon integration of information systems. Currently that information resides on PC's and servers. We have already seen the first wave of internet based systems such as Google docs - the online Microsoft Office look-a-like and more on-line applications that are no longer reliant upon a specific PC or server are just around the corner.
I watched James May's 20th Century program the other night and he told the story of the guy who took us from a multitude of electricity power stations, each with its own voltage and wall plug configuration, to the unified national grid system.
That allowed us to have 'electricity enabled' devices such as vacuum cleaners, plug in electric fires and eventually the TV.
That was electricity's Web v3.0.
Enjoy your 20th century PC - I'm not sure it will be around for much longer!
If you need any help and advice on your bussiness use of the web Alloy CRM offers website profit programs to ensure you achieve Return on Investment
Sunday, October 19, 2008
As a member, and current Chapter Director, of a local BNI group I had my 10 minute presentation a couple of weeks ago.
Wishing to create an impact I did something a little out of the ordinary.
Rather than stand up and talk at my fellow members I created a 9 minute video that shows the type of work I do through my Sales and Marketing Strategy business, Alloy CRM, and my business web video work through Alloy Video
Wishing to create an impact I did something a little out of the ordinary.
Rather than stand up and talk at my fellow members I created a 9 minute video that shows the type of work I do through my Sales and Marketing Strategy business, Alloy CRM, and my business web video work through Alloy Video
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