Monday, March 16, 2009

Get to the point on your website

Get to the point!

Your potential customers, generally, don't want to mess about.

When they arrive on your website they are probably looking for either of two things:

1. If they know of your business by recommendation they are just looking for how to contact you - email or phone.

2. If they arrived by searching or a tenuous link verbally or otherwise, it's information they're looking for.

They haven't the time or the patience to rummage around to find stuff. You need to get straight to the point.

Make sure your contact phone number and email address are prominent 'above the fold' that is the section of your web page that can be seen without scrolling down.

Make it bold and, if your purpose is to solicit phone calls from enquirers put it at the top right of the screen. This tends to be the spot that takes the eye.

If they are after information - then give it to them!

They're probably not particularly interested at this moment that you have been in business for 30 years, or that you have the best staff team around. All they want to know is, do you sell the type of things they are looking for, what variations/options are available and how will these solve my problem or fulfil my desire.

If you've made them click a couple of times to get that information, they've probably already gone back to the search engines to find an alternative. Harsh, but true.

If you get past that, then they want to know why they should choose you and how they can be confident that you are the right supplier. Why would they want to know that first before knowing even if you are a potential supplier?

Analyse your website home page, or at least the first page they are likely to see, through your customers eyes and ask yourself if it fits the bill.

If you need help to make your website work then look at our Website Profit Program from Alloy CRM

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