Wednesday, March 4, 2009

Ideas to Survive

I saw an interesting piece today that looked at what happened in the Great Depression between the first and second world wars.

It appears that, although many industries floundered, there were a couple of exceptions that bucked the trend and actually grew during that period.

They were Radio and Printing.

It has been suggested that they flourished, even boomed, as they were new and emerging mediums for business at the time.

If we look at that relative to the present, it's the Internet that shows up in the same way.
The Internet possibly has the same ingredients?

Additionally there the advantages of:

Lower cost base
You can automate much of the sales and customer acquisition process
You can automate fulfillment too

If that's true, then we should all be looking at how we can move our business to a more Internet based model to survive.

Alloy CRM, Sales and Marketing both on and off line.

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