Tuesday, October 28, 2008

How are you coping with the recession?

How are you coping with the recession?

Are you taking the media line that it's a dire situation and that sales have all but stopped?

Or, like me, have you looked around the shopping malls and supermarkets? They are still very busy with shoppers returning to their cars with armfuls of shopping bags.

Now don't get me wrong. There are some sectors, like the estate agents, who are having a really rough time. Most other industries are seeing some effects but is it the complete meltdown the press seemed to revel in?

I am in no position to pass expert judgment on the situation. All I see is that business doesn't just stop completely, even in the worst of times. People don't stop buying nor are we, yet, ditching our monetary system in favour of bartering or accepting only gold pieces.

If we accept that then there is still business to be had. It might be harder to find and even harder to win, but it's still there.

To survive we need to work smarter and harder. We need to be a bit more creative in the way in which we market ourselves and we mustn't fall into the trap of switching off all our advertising and marketing budgets as that would certainly fulfil the prophesy of failing because of the downturn.

I seem to remember reading that, during the Second World War, Cadburys chocolate continued its advertising even though most of its production had been taken over to support the war effort. The payoff came later when chocolate production returned to normal and the Cadburys brand was still so well known.

Times are tough, no doubt. Look for ways to market your business more cost effectively and through a medium that allows you to test, measure and track results.

Used correctly, the Internet gives any business an excellent advertising platform to work with. Could that be the route for you to prove the media wrong and buck the recession?

If you need help with your Sales and Marketing Strategy, SEO, SEM or PPC I would be pleased to help.

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