Monday, October 20, 2008

Selling is all about the numbers

Selling is all about the numbers

"Make a better mousetrap" they said, "And people will beat a path to your door"

Hmmm... Well, woe betide anyone in business who thinks that philosophy alone will make them their first million.

The business world is littered with fantastic ideas and products that would knock the socks off the competition - but have died a painful death through financial ruin. Yet, conversly, there are any number of second rate offerings that continue to thrive.

What's the difference?

The second created sales opportunities for themselves, the first just sat back and waited for the sales to come to them.

And how do you think those successful businesses 'created' sales opportunities?

They went out and got their sales message across to as many people as possible. The more they speak to, the more they sold.

I suspect, at this point, there are some folk out there wagging a finger at me saying 'Work Smarter, Not Harder'.

I absolutely agree. Working smarter means making sure that all of those people you speak to are of the right calibre to be your customers, so that you are not wasting time on people who are never going to, or able to, buy.

But make sure you talk to as many people of the right calibre as you can! That's smart, but it's also damn hard too.

Getting to speak to the right people or attracting them to your website in significant numbers is vital to your business success.

If you need help, talk to me about my Sales Accelerator Program to Increase your Sales and Profit.

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